An experienced CFO embedded into your business, bringing strategic oversight, forward planning and clear financial direction, without the in-house overhead.
As your business grows, so does the need for clear financial leadership. We step in as your CFO, providing oversight, direction and structure to your finance function, so your numbers support the decisions you need to make.
An experienced CFO overseeing your entire finance function and team.
Integrated into your team via email, slack, and agreed calls - just like an in-house hire.
Proactive financial planning, forecasting, and advice to support your growth ambitions.
Deep ecommerce and FMCG experience, they understand your business model and challenges.
Fast response times and proactive communication when you need financial guidance.
When your full finance function sits with LFS, everything is managed internally, giving you a seamless, joined-up approach across bookkeeping, accounting and payroll. Where external specialists are already in place, we work alongside them and coordinate the process, ensuring everything stays aligned and runs as it should.
From onboarding to ongoing strategic partnership, here's how we work together.
Your CFO learns your business, goals, and current financial position.
They integrate with your current finance set up and coordinate with your bookkeeper, accountant, and payroll, ensuring seamless collaboration.
Monthly reviews, strategic planning, and day-to-day financial oversight.
Proactive advice, forecasting, and support as you scale your ecommerce brand.
We’ve spent years specialising in e-commerce and FMCG because we saw the gap between traditional accounting and founders not understanding the numbers.
They were scaling fast, but their finance function wasn’t keeping up.
Today, we’re trusted by growing brands, established groups and investors to take full ownership of their finance function, ensuring their numbers are accurate, their reporting is reliable, and their decisions are backed by clarity.
We understand how e-commerce businesses operate, from platform complexity to margin pressure and cash flow challenges. You name it, we’ve seen it.
A fractional finance team with the in-house experience that you can rely on, at every stage of your business.
Traditional firms treat e-commerce like any other business. They miss the nuances – multi-channel revenue, platform fees, fulfilment costs, refund cycles, and international VAT complexity.
We built LFS specifically for this world. Every person on your team lives and breathes ecommerce finance – so nothing gets missed, and nothing gets misunderstood.
Common questions about finance manager services.
They oversee your entire finance function, working closely with your finance manager to ensure everything runs as it should.
Coordinating bookkeeping, accounting and payroll, while providing strategic oversight, financial planning, monthly reviews and cash flow forecasting. Acting as your senior finance partner as your business grows.
A finance manager focuses on keeping your numbers accurate and up to date.
A CFO goes a step further, using those numbers to guide decisions, plan ahead and shape the financial direction of your business.
Via Slack, email, and monthly calls. They become a part of your team structure, available for questions, strategic discussions, and proactive financial guidance.
Yes. They can prepare financial models, projections, and investor-ready reports. Many of our clients have successfully raised funding with our CFO support.
All our CFO’s have 10+ years of experience, many with Big 4 backgrounds, and deep expertise in ecommerce and scaling online businesses.
Fixed monthly fee based on your business size and complexity. Typically included as part of our full-service finance packages.
E-commerce brands sell primarily online, often directly to customers through platforms like Shopify, Amazon or their own website.
FMCG (Fast-Moving Consumer Goods) brands focus on high-volume, repeat-purchase products, often sold both online and through retail, wholesale or distribution channels.
While the routes to market can differ, both rely on strong margins, tight stock control and clear cash flow to grow sustainably. That’s where our approach aligns across both.
Get an experienced CFO on your team without the cost and complexity of hiring in-house.
10+ years experience • E-commerce specialists • Strategic partnership
